English Zone Language Studio

COOKIE POLICY AND CONSENT MANAGEMENT RULES

Effective from: 25 October 2025

English Zone Language Studio – Boglárka Farkas sole proprietor

C2 – Full Tech & Legal Audit Ready

1. 1. Introduction

This Cookie Policy explains which cookies and tracking technologies we use, for what purposes, and how you can give and manage consent.

Compliant with:

  • GDPR (EU) 2016/679
  • ePrivacy Directive 2002/58/EC
  • Hungarian Act CXII of 2011 (Infotv.)
  • Act XLVIII of 2008 (marketing communications)
  • NMHH guidelines
  • IAB TCF 2.2 – compatibility ready

2. 2. Definitions and technologies

  • Cookie: small data file stored in the browser for operation/analytics/marketing.
  • Necessary cookie: essential for operation. Legal basis: Art. 6(1)(f). No consent required.
  • Functional cookie: supports convenience (e.g. language). Legal basis: consent or legitimate interest.
  • Statistical/analytics cookie: anonymous analysis (e.g. Google Analytics). Legal basis: consent.
  • Marketing/remarketing cookie: ads and targeting (e.g. Meta Pixel). Legal basis: consent.
  • Preference cookie: stores user choices and preferences.
  • Session cookie: lasts until browser close.
  • Persistent cookie: stored for a defined period.
  • Tracking pixel: 1x1 image‑based tracker.
  • Local Storage: persistent browser storage (e.g. consent).
  • Session Storage: session‑scoped storage.
  • SDK: app‑level tracking (future‑proof note).
  • Profiling: analysing personal traits for marketing/personalization.
  • IAB TCF: industry standard for consent management (for potential CMP).

3. 3. Cookie categories

Category Consent required? Example
Necessary No Operation, security, login
Statistical Yes Google Analytics
Marketing Yes Meta Pixel, Google Ads

Consent must be based on a genuine choice and can be withdrawn at any time.

4. 4. Purposes in detail

4.1 Necessary

site security; forms; login; store consent

Legal basis: Art. 6(1)(f) legitimate interest

4.2 Functional

language setting; form helpers; theme preferences

Legal basis: consent or legitimate interest

4.3 Statistical

popular pages; time on site; device/browser

GA4, Hotjar (if implemented) — Legal basis: consent

4.4 Marketing

personalised advertising on external platforms

Meta Pixel, Google Ads, TikTok Pixel, LinkedIn — Legal basis: consent

5. 5. Third‑party cookies and sharing

Some cookies are set by third parties; their policies apply; consent extends to sharing.

5.1 Google

Analytics loads only with consent.

5.2 Meta (Facebook/Instagram)

Used for marketing; data may be transferred to the USA – separate consent required.

5.3 Other providers

Possible: TikTok, LinkedIn, CRM, A/B testing; this notice is compatible – just update the list when added.

6. 6. Profiling and automation

Profiling only with explicit consent for personalised content, relevant ads and marketing optimisation. You may object at any time.

7. 7. IAB TCF compatibility

We ensure prior information, consent, granularity and withdrawal.

No CMP is currently operated; this notice is prepared for future TCF 2.2 adoption.

8. 8. Managing consent

On your first visit, a banner appears. Options: accept all; necessary only; category settings. You can change your choice at any time via the ‘Cookie settings’ link.

9. 9. Consent logging

Consent fact and time may be logged for accountability (retention: 6 months). With a TCF‑based CMP, the system will manage this.

10. 10. Detailed cookie table (template)

Template if no active cookies; specify when introduced.

10.1 First‑party examples

  • session_id – session identification – Necessary – session – English Zone – Legitimate interest
  • consent_state – save cookie preferences – Necessary – 6 months – English Zone – Legitimate interest
  • language_pref – language setting – Functional – 1 year

10.2 Third‑party examples

  • _ga – Google Analytics – statistics – Statistical – 2 years – EU/USA (SCC)
  • _gid – Google Analytics – usage – Statistical – 24 hours – EU/USA (SCC)
  • _fbp – Meta Pixel – remarketing – Marketing – 3 months – EU/USA
  • VISITOR_INFO1_LIVE – YouTube – video – Functional – 6 months – USA
  • YSC – YouTube – session – Functional – session – USA

11. 11. Remedies and final provisions

Contact: info@englishzonenyelvstudio.com

Remedies: NAIH, EU ODR, courts.

This Cookie Policy enters into force on publication and is reviewed periodically.

Date of last update of the Cookie Policy: 2025. 11. 04.